This article, targeted to marketers and large brands, is a call to action. It is an invitation to be part of a movement that is redefining the cannabis narrative and to contribute to the creation of a cannabis industry that is equitable, diverse, and inclusive. The future of the cannabis industry is intertwined with the aspirations and visions of Black entrepreneurs, and it is this synergy that will shape the trajectory of the cannabis sector in the years to come.

Founded in 2016, Black Dragon Breakfast Club's main objective has been to help BIPOC and women reclaim their agency and take control of the hemp and cannabis industry. Ever since its conception, Black Dragon Breakfast Club has intentionally branded its mission by mobilizing Women of Color to buy into the health and wellness lifestyle of a Dragon Bae by curating educational-based cannabis content, giving Black women an outlet to learn about the benefits of cannabis and how to get involved in cannabis advocacy.

Need help growing your cannabis brand’s community? *waves* You know we had to shout the home team out! Black Dragon Breakfast Club is a diverse collective of marketers, creatives, and advocates disrupting marketing standards and reclaiming tired narratives to create engaging content that heals our community and promotes conscious consumption. The main intention of BDBC is to change the perception of cannabis.

Labor/ Wages, Limited Funding + Resources, Local Tourism, PA Bill (re: consumption).

Cannabis is inherently medicinal, the end. So let’s talk about cannabis being an aid in healing. Most people have some kind of trauma or pain that’s occurred or is occurring that ends up being a wound in their life.