TikTok for Your Cannabis Business
Tiktok is a video-focused social networking service owned by Chinese company ByteDance. It hosts a variety of short-form user videos, from genres like pranks, stunts, tricks, jokes, dance, and entertainment with durations from 15 seconds to three minutes.
We put together a Tiktok Content Strategy Guide for ancillary companies focused on growing the plant. Remember to include your target audience, value-add, and the types of content you plan to produce and distribute.
Strategy
TikTok is notoriously anti-cannabis. Planttiktok is a vibrant community. Focus your content on plants and agriculture, including but not limited to hemp.
Recommendations
Audience: Plant “parents,” farmers and other green enthusiasts
Value to audience: Plant porn, botany facts and growing tips
Content: Stories and tips about the growing process. Include plants related to cannabis such as: tomatoes, basil, hops, mint, catnip, & fruiting trees. Show the greenery, leaves in motion, plant growth progress, training methods.
Audience: Curious stoner
Value to audience: Plant science, learn what’s cool and magical about botany and plant cultivation.
Content: Humorous, interesting, oddly satisfying or hypnotic videos, entertainment and education. Discuss science facts about hemp, herbs and other flowering and fruiting plants. Share the magic of plants. Share the history and science of different farming techniques, tools and cultivation concepts.
Audience: Curious entrepreneur
Value to audience: Slice of life / First-person account of starting and running a business.
Content: Humorous and interesting videos, entertainment and education. Share first-person stories about starting and running your ancillary canna-business.
Content suggestions:
Time-lapse plant footage
Plant training tips
Plant growing tips
Plant facts
Ask Me Anything
Tell a story over the course of multiple posts
Challenge followers to mimic or create content
Bloopers
Cross-promotion:
Link on Trella.io
Youtube - extra content and longer videos
Cross post to Twitter/FB/IG
Challenges
It’s hard to discover explicit cannabis content. Mix in hemp content with content focused on other plants. Cross post your Tiktoks on other platforms.
Cannabis content is expressly forbidden. Videos will likely be removed or muted if they include words associated with cannabis in the captions.
Flagged hashtags present 0 search results. As of this writing, usable (non-flagged) hashtag include #Hemp, #Plant, #planttiktok, #plantlovers, #budtok, #cannatok, #growtips, #420eductation.
Avoid getting banned
Don’t use “cannabis,” “ouid,” or, “weed,” in hashtags or captions. Use emojis in place of words, like 🍃🍁. Use alternative spellings and numbers in place of letters. Use #fyp or #foryou to increase discoverability within the Tiktok system.
Don’t smoke on camera. Don’t promote the sale of cannabis.
Successful accounts in Agri/Robotics/Cannabis
Cannabis
Cannabischem (327.5k)
Kyle Aschwin (188.3k followers)
Plants & Gardening
plantsgardening789 (3.7m)
Urrbangarden (298.5k)
74amy113 (262.6k)
Agriculture
_agricultures_ (1.2m)
Andrethefarmer (105.8k)
Robotics
Ms.robotics (40.5k)
Minilabsrobotics (19.3k) En Español
