Need help growing your cannabis brand’s community? *waves* You know we had to shout the home team out! Black Dragon Breakfast Club is a diverse collective of marketers, creatives, and advocates disrupting marketing standards and reclaiming tired narratives to create engaging content that heals our community and promotes conscious consumption. The main intention of BDBC is to change the perception of cannabis.

Cannabis is inherently medicinal, the end. So let’s talk about cannabis being an aid in healing. Most people have some kind of trauma or pain that’s occurred or is occurring that ends up being a wound in their life.

Being in the community while on this journey to legal is key. Building with one another through collaboration is imperative to the longevity of our success and be encouraged to stay the course. Only 19% of cannabis businesses are owned by Black or POC entrepreneurs, with only 4% of that being specifically Black owned. The lack of diversity is upsetting but not surprising. It's also an inspiration to change these numbers. Tsehaitu Abye, creator of BDBC + cannabis advocate, immersed herself in the cannabis space for this very reason. “I started BDBC because there were little to no spaces that looked like me”. Visibility and proper representation are important. It’s necessary to see people who look like us being epic in the space, providing mentorship, owning property, running businesses, and changing the perception of cannabis through lifestyle.