Get to know the founder, Tsehaitu…
The Marketing Powerhouse Behind Today’s Cannabis Leaders
After years of experience in helping brands organically boost their outreach and increase their revenue by an average of 40 percent and rising. Tsehaitu, ‘sa-hi-tu’, Abye has discovered one thing: Storytelling that features unflinching authenticity is one of the top marketing strategies strong enough to forge connections that keep your customers coming back to you again and again – despite strong competition.
It’s how you build a brand that stands out – and stands strong – among the endless throng of lookalikes. It’s how you harness creativity into marketing initiatives that make dollars and sense. And it’s how you inspire people, both inside and outside your company, to whole-heartedly join your movement.
Today, Tsehaitu is putting her natural gift for creating deep, immersive narrative marketing campaigns to good use in an industry with a deep, desperate need for real human voices: Cannabusiness.
In a world where the only tools cannabis startups and entrepreneurs have to make their mark is working harder than the competition, Tsehaitu has worked for the past 3 years to create fiercely loyal communities that will spread your message far and wide…
Enter: The Black Dragon Breakfast Club
As an Ethiopian-American entrepreneur whose father had been deported for cannabis activities, Tsehaitu has joined forces with a team of creative, progressive, passionate, and expertly skilled marketers to bring to life a vision near to her heart. That vision is to drastically change the perceptions surrounding cannabis by helping Black and POC women make their mark and cement a legacy in this evolving industry.
Since its inception, Black Dragon Breakfast Club has worked tirelessly to reframe the public opinion of marijuana usage by working directly with cannabis start-ups, wellness practitioners, and upcoming entrepreneurs to create safe spaces, incorporate intentional business practices, and craft compelling disruptive marketing that resonates deeply with its target audience.
In short, this group of “Dragons” is the ultimate community for turning any struggling business into an awe-inspiring brand in record time.
“Our Mission: Create A Culture Where Cannabis Is Medicine, Not A Punchline.”
Tsehaitu has lent her powerful gift for storytelling to the team by working with clients to formulate a clear, compelling vision for their brand identity and organically growing their audience with strategic marketing and authentic content creation.
As an innately creative individual, Tsehaitu strives to make sure that her client’s messages are as rich, unique, and original as they are, effortlessly setting them apart from what is rapidly becoming an overcrowded industry.
Over and over again, Tsehaitu has watched as brands with enormous potential to create positive change struggle to find their footing in this overwhelming business. It’s not that they don’t have what it takes to be successful, it’s that they simply don’t know where to begin.
With the skills and expertise of Tsehaitu and her fellow dragons, these businesses can be armed with years of frontline expertise overnight.
As a result, clients of this powerful collective enjoy streamlined, hassle-free operations, potent lead generation, and marketing messages designed to move mountains and start profitable revolutions, all while enriching the lives of BIPOC and women from all backgrounds.
So, Are You Ready To Unleash Your Inner Dragon?
Tsehaitu and the squad at Black Dragon Breakfast Club are more than just your average marketers. They’re a passionate collective of individuals building a community-driven by change.
If you’re an aspiring entrepreneur struggling to navigate the cannabis space, wellness practitioner looking to expand your heart-centered business or just a card-carrying cannabis user who is sick and tired of marketing that revolves around weed jokes…
...then why haven’t you met Tsehaitu yet?
